SHAH ALAM, Graduates in the field of mass communication are still in demand despite the widespread use of Artificial Intelligence (AI) technology, said the Faculty of Communication and Media Studies Dean of Universiti Teknologi Mara (UiTM) Professor Abd Rasid Abd Rahman.
He said the majority of UiTM’s graduates managed to secure jobs six months after graduation.
Abd Rasid said this year UiTM has produced 41 master’s degree graduates and 459 bachelor’s degree graduates, adding that the employability of the faculty’s graduates stood at 90 per cent.
“We talk about AI taking over, but this technology cannot stand alone without human assistance, meaning it still requires experts to implement what AI can do in the context of media,” he said when met at UiTM’s 98th Convocation here today.
Meanwhile, Amirul Haziq Roslan, 24, the recipient of a bachelor’s degree in Instructional and Training Communication and the Vice Chancellor’s Award said this field of study offers huge employment opportunities, adding that this is proven when he managed to secure a job at a company after completing his studies.
“In the past, this field focused on being in front of and behind the camera, but it has evolved to include creating software, designing websites, applications and animations. It is an extensive field,” he added.
Source: BERNAMA News Agency